Module Independent Projects and Final Year Projects
Exploring User Behavior Across Multiple Online Social Networks. We study how users of multiple online social networks (OSNs) employ and share information. We study a common user pool that use 6 OSNs — Flickr, Google+, Instagram, Tumblr, Twitter, and YouTube — by compiling a cross network dataset that consists of users’ social network activities and their self-declared user profiles. We uncover why users use different OSNs and how they interact among them. In particular, we investigate the pattern of cross-sharing, a previously-unstudied behavior: i.e., when a user broadcasts their own activity across multiple OSNs. We find that cross- sharing among users exhibit strong bias towards certain OSNs as originating sources and others as destination sinks, and that cross-shared posts also show certain topical and social predispositions.